Examining Narrowcasting in the 2004 Presidential Election

1 Introduction This work investigates classification of emails sent by the political parties during the 2004 presidential election. Given an email without contextual information, we classify it as originating from either the Republican or Democratic Party. While this type of task is well practiced in the political communication literature, we use this exercise to demonstrate a new methodological technique to bridge the qualitative world of coding & context analysis with empirical analysis and methods.